Friday, May 23, 2008

The New Nissan Livina -- A Test Drive

I've been one of the few chosen individuals to test-drive the new Nissan Grand Livina at the Subic Bay Freeport and Subic International Raceway on May 22-23, 2008. The Livina is a new breed of MPVs that will surely kick the Innova's butt. Built lower than the common MPV, it has lower center of gravity and reduced body-roll. Its third row can be folded up completely, providing more space for your stuff, however, the second row doesn't give much leg-room (that was the only thing that bugged me).


It was such an experience to see this baby (from what I've seen, it's far from one) pushed to its limits. Packed under the hood is an MR-18 (derived from the Nissan X-Trail) 1.8L Gasoline Engine that spews out more than enough power to make this MPV fly -- I mean really fly! At second gear (it is worth mentioning that there is a SIXTH gear), you can still make the tires squeal. We made it run at 198 Kilometers per hour with three passengers and the aircon turned on, no sweat! Despite its power, it is unbelievably fuel-efficient -- 14++ kilometers per liter coming from Laguna, passing through congested Metro Manila roads, to the Total Station along NLEX (somewhere in one of the far Bulacan towns). We got that without even trying to ease on the accelerator! Event record of the same trip is at 24 kilometers per liter by no other than George Ramirez.


It handles well for its size and ride is pretty smooth. Well, that's because its suspension system shares the same technology with what the Nissan 350Z has. It really lives up to its promise as the MPV that feels and drives like a car.

I know the SRP already but prices are yet to be announced to the public, but I assure you it's worth the money. The base model already comes with the 1.8L Engine with Continuous Valve Timing Control (CVTC), electronic power steering, power locks and windows, MP3 Radio, and mags to boot!

If you have plans of buying an Innova, hold that off for now and wait for the handsome Nissan Grand Livina to come out. I tell you, you won't be dissappointed.

Monday, May 12, 2008

Philippine Television Show Marketing Woes

A short background on the thing I do for a living:
I handle the marketing department (the entire department consists of just one person, and that is... hmm, just me) of a technology/lifestyle/automotive show on one of the most-watched (surely in the top 4) television channels in the Philippines.

I really hate it when those people you send proposals to just ignore you and treat you like a f-ing beggar. (Hey dude, is it that hard to send an email reply that you received my proposal and you are not interested with it?)
Also, when you call them, their tone of voice seems like you've killed their cute puppy or something.
I'm not a credit card or real estate sales agent that you can just shoo-off, I'm part of the media too you know. (I've nothing against credit card or real estate agents. I'm just using them to stress the "ahente stereotype".)

Sometimes when we need to feature a particular tech product or gear, we borrow a test unit for us to use and review for a week or two. Some companies lend us the product with no effort on our part. (*Kudos to Nokia and Asus for treating us right.) But some require us to submit a proposal, call this, call that, WTF? If you guys don't realize, we're giving you FREE, yes, FREE advertising with absolutely no cost to you! So why would you want us to suffer?

When these people have a press conference and they need us to be there, we gladly cover the event for them. But when time comes that we're the ones needing their support, they just ignore us? What the heck?

I just hope that these people get to their senses. I'm sorry for the rant. Just finding a way to vent it out.